We began collaborating with the adventure travel and lifestyle brand Roark in 2019, at a pivotal moment when they were expanding from an online presence into brick-and-mortar retail. Partnering closely with Roark’s founders and in-house design team, we helped translate their bold iconography and storytelling-driven brand into physical spaces that embody the spirit of exploration. Each store—from Northern and Southern California to Colorado—was designed to reflect the brand’s adventurous ethos while providing a cohesive retail experience that connects seamlessly with their online identity.